Best-Selling Luxury Sunglass Brands in U.K.

The top 7 best-selling brands for sunglasses in the United Kingdom have been listed below. For the first 4 brands listed, the rankings were determined based on their percentages of total sales by their owner company, Luxottica. For each brand listed, a reason for why they were given the ranking they have was provided, as well as a link to the brand’s U.K. website.

1) Ray Ban

  • According to Luxottica’s 2018 Annual Report, sales from Ray Ban frames account for 27% of their total frame sales.
  • The U.K. website for Ray Ban can be accessed here.

2) Oakley

  • In their 2018 annual report, Luxottica stated that Oakley accounted for 10% of their total frame sales.
  • The U.K. website for Oakley can be accessed here.

3) Prada Eyewear

  • In 2018, Prada and Prada Linea Rossa accounted for somewhere between 1%-4% of Luxottica’s total frame sales.
  • The U.K. website for Prada Eyewear can be accessed here.

4) Miu Miu Eyewear

  • Miu Miu frames accounted for between 1%-4% of Luxottica’s total frame sales in 2018.
  • The U.K. website for Miu Miu Eyewear can be accessed here.

5) Gucci

  • Gucci was ranked as number 5 because they are a top-selling brand under Luxottica, but they were also ranked in the top 5-10 across outside source rankings, as well as being one of the most commonly searched for brands in the U.K.
  • The U.K. website for Gucci Eyewear can be accessed here.

6) Versace

  • Versace was ranked as number 6 because they are a top-selling brand under Luxottica, and they were also ranked in the top 10 of brands by outside sources from the U.K. Additionally, searches for Versace sunglasses were one of the most common search terms by people in the U.K.
  • The U.K. website for Versace sunglasses can be accessed here.

7) Persol

  • Persol was ranked as number 7 because they are a top-selling brand under Luxottica, as well as being ranked in the top 10 U.K. brands twice in outside sources.
  • The U.K. website for Persol can be accessed here.

Research Strategy

In order to identify what the best-selling sunglass brands in the United Kingdom are, research was first conducted to see if this information was available pre-compiled in some sort of industry report or white paper. Unfortunately, these reports were all located behind paywalls. They did, however, mention that Luxottica is primary company that accounts for 60% of sunglass sales globally. Because of this, we started to look for information on Luxottica’s total sales, hoping that it would yield information on sales by brand.

We were able to locate the 2018 Annual Report for Luxottica. However, this report did not contain a breakdown of sales by brand. The only information that it contained relevant to this topic was a list of the eyewear brands owned and contracted by Luxottica, as well as three mentions regarding what percentage of their net frame sales came from which brands. This information was what led to ranking Ray Ban, Oakley, Prada, and Miu Miu as the top 4 brands sold in the U.K. From Luxottica’s annual report, it was possible to triangulate approximately what percentage of their U.K. frame sales came from each of those brands. However, this still resulted in three open rankings.
Because of this, we proceeded to try and locate the individual sales by brand outside of Luxottica’s annual report. Unfortunately, because they either own or have eyewear contracts with all of the most popular brands (i.e. Ralph Lauren, Persol, Burberry, Armani, Versace, Coach, Chanel, etc.), this financial information was not disclosed outside of Luxottica’s database. As a result, a third attempt was made to rank the best-selling sunglass brands in the U.K. At first, we tried to do this based off the appearance of brands being ranked by credible news sources. However, this proved difficult as many did not rank the brands in any particular order.

We were able to locate one article that claimed to rank based on worldwide sales, although we were unable to find actual financial reports to verify these rankings. The only sources that appeared to contain this information were industry reports found behind paywalls. If interested, one of these reports can be accessed here. We also found another report that noted the most commonly searched terms related to eyewear in the U.K., which provided further insights into potential leading brands. Because of the lack of information that was publicly available, we ultimately decided to rank the remaining sunglass brands based on how often they appeared in outside rankings by consumers and credible news outlets.

Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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