- One content trend at veterinary conferences and in the overall veterinary industry is the use of cannabis and CBD in veterinary medicine.
- This was determined to be a trend based on the fact that it is trending in the overall veterinary industry and that the research team found multiple veterinary conferences with sessions focusing on cannabis/cbd.
- At the DMV 360 conference scheduled for November 2020, two sessions were found focused on cannabis, one session is titled “Cannabinoid Therapeutics and Their Future in Veterinary Medicine” and one titled “Cannabinoids: The next big thing, that’s only getting bigger.”
- The US Vet Show @ Home, an online conference for 2020, there is a session titled “Cannabis Real Talk: What Science Says.”
- At the virtual AVMA 2020 conference, there were sessions titled “Perspectives from a Veterinary Oncologist on Potential Clinical Needs for Cannabis Derived Products” and “Cannabis Toxicosis in Veterinary Companion Animals.”
- The AVMA also hosted a Cannabis Symposium as part of their larger conference (mentioned above), stating that this was “AVMA’s first symposium dedicated to cannabis.” As it is the first symposium dedicated to cannabis, it illustrates the rising importance of cannabis in veterinary medicine.
- One content trend at veterinary conferences and in the overall veterinary industry is encouraging diversity within the veterinary field.
- This was determined to be a trend based on the fact that it is trending in the overall veterinary industry and that the research team found multiple veterinary conferences with sessions focusing on diversity.
- The online US Vet Show @ Home has sessions titled “Leveraging Information to Combat the Pay Gap” and hosts events by PrideVMC, an organization that offers educational opportunities to support the LGBTQ+ veterinary community.
- The DMV 360 conference has a live discussion panel focused on diversity.
- The AVMA 2020 conference has multiple session focused on diversity, one titled “Diversity and Inclusion: Past, Present, and Future”, another titled “The Impact of Unconscious Communications Patterns on Wellbeing in Veterinary Professionals,” and lastly, a diversity and inclusion singing contest titled “Live Life, Love All.”
- Due to the Coronavirus pandemic, most veterinary conferences in 2020 and some planned for 2021 have shifted to virtual formats.
- This was determined to be a trend based on a review of multiple veterinary conferences adopting this trend.
- For example, VMX, the Veterinary Meeting and Expo, hosted by the North American Veterinary Community, scheduled for early 2021, is planning to host both in-person and online events. They state: “For the first time ever, access VMX wherever you are in the world, with live speakers, interactive sessions and OnDemand education. Experience this new way forward with VMX Virtual in its inaugural year!”
- The Vet Show generally hosts a series of conferences each year in different US cities. However, in 2020, organizers decided to host one conference virtually, titled the “Vet Show @ Home.” They state: “To thank you for all your hard work, these last few months especially, we’re bringing the magic of our live shows to the comfort of your own home (or anywhere you can access the internet).”
- The American Veterinary Medicine Association hosted their 2020 conference virtually, and recordings of all virtual sessions as well as the virtual exhibit is still available through the end of 2020. They state: “AVMA’s first Virtual Convention truly was powered by you. Thousands of veterinary professionals took part in three days of best-in-class CE, fun virtual events, and engaging exhibitors. Thank you to the 4000+ attendees who took part in the live event! We hope you enjoyed your experience.”
4. Extended Time Frame
- In tandem with the above trend of going virtual, multiple veterinary conferences for 2020 have extended the time frame for the conference material to be hosted online. This was determined to be a trend based on the fact that multiple veterinary conferences highlighted the extended access.
- For example, Vet Shows “expanded” to create the Vet Show Academy, which offers over 5,000 hours of CE credits for vets and vet techs from past Vet Show conferences, all hosted on the Vet Show Academy online platform.
- VMX Live is including a 90-day virtual pass after the event to access all recorded and virtual content.
- The AVMA conference, even though held in August, will be available online through the end of 2020, and registration for the event is open the entire time.
- The DMV 360 conference material will be available online for two weeks after the official conference dates.
5. Social Media
- Most veterinary conferences use social media to promote their conference, specifically the sites Facebook, Twitter, LinkedIn and Instagram. This was observed from multiple top veterinary conferences, mentioned below.
- For example, the Fetch DMV 360 conference has a Facebook page, Twitter, LinkedIn, and Instagram.
- The Vet Show @ Home has a Facebook page, Twitter, LinkedIn and Instagram as well.
- Additionally, veterinary conferences encourage attendees to post user generated content under expo hashtags. For example, the AVMA Convention encourages users to “join in the conversation by tagging your posts with #AVMA2020″ when posting on Facebook and Twitter.
- VMX encourages attendees to use the hashtag #VMX2021 on Facebook, Twitter, LinkedIn and Instagram.
6. Email Newsletters
- Most veterinary conferences use email marketing to attract attendees, as identified by multiple conferences that promoted their email newsletters.
- For example, the Vet Show @ Home promotes their email sign up on their home page, stating “JOIN THE PAW-TY! SIGN UP FOR OUR NEWSLETTER.”
- The AVMA Convention also promotes their email list, stating “sign up today for Convention news for the latest information and exclusive offers.”
- VMX also has an email newsletter, encouraging people to sign up by stating “Get your paws on the latest. Join our email list. You’ll be the first to know about the latest NAVC news, upcoming event details and more!”
- The Midwest Veterinary Conference highlights their email list as a way of staying up-to-date with conference information for their conference coming up in February 2021.