Within one month of the lockdown restrictions being lifted, millennials favor driving short distances of up to two hours compared with favoring driving up to six hours when the restrictions have been lifted 1-3 months after. Small towns and somewhere in nature are two of the most preferred destinations for millennials in the United States. Additional details have been provided below.
Preferred Travel Destination for Millennials
- Within one-month of restrictions lifted, millennials’ most likely destination is somewhere in nature with approximately 48% of this cohort making this claim. This is followed by a visit to a small town (42%), beach destination (41%), major city (21%), theme park (18%), ski destination (14%), and a foreign country (5%).
- After 1-3 months of restrictions been lifted, the preference of millennials to travel to the above destinations is: visit to a small town (32%), beach destination (32%), somewhere in nature (27%), major city (23%), theme park (18%), ski destination (12%), and a foreign country (7%).
- The preference highlighted above may be because most Americans favored visits to family and friends (32%) as their main leisure trip for summer 2020, followed by beach holiday (22%), and the countryside (15%).
- For autumn 2020, the numbers are only slightly different: visits to family and friends (31%), beach holiday (23%), and the countryside (13%). By winter 2020-2021, preference for visits to family and friends would have grown to 54%, followed by beach holiday (18%), and winter-ski holiday (9%).
- Another survey by MRI-Simmons notes that “of millennials planning to travel, the majority (71%) will head to a nearby US destination, but working Millennial parents are nearly twice as likely to be planning a trip abroad (28%) or even a cruise (18%)”
Preferred Mode of Transportation for Millennials
- Within 30 days of restrictions being lifted, millennials are more likely (42%) to drive up to two hours from their homes when traveling, followed by a stay at a hotel in my local area (29%), drive up to six hours from my home (28%), drive up to 10 hours from my home (23%), and fly to a destination (13%).
- However, after the lockdown has been eased for 1-3 months, millennials are most likely to prefer driving up to six hours from home (33%), followed by a drive up to two hours from home (32%), stay at a hotel in the local area (32%), drive up to 10 hours from home (24%), and fly to a destination (12%).
- This preference for driving is equally supported by research carried out by IPSOS in which 72% of the general population listed “my own car” as their most preferred mode of transportation for their main leisure trip in 2020. However, this number declines to 42% for autumn 2020 and 50% for winter 2021.
General Travel Insights for the United States
- According to Expedia, 85% of United States travelers were likely to take a road trip in the summer of 2020 with their primary motivations being a change of scenery (43%), and a desire to enjoy the outdoors (36%).
- Same Expedia report shows that Americans favored driving long distance with 48% of respondents were willing to drive over six hours to get to their destination, followed by 28% willing to drive for 4-6 hours, and 20% willing to drive for 3-4 hours. Only 3% were willing to drive for 1-2 hours to get to their destination.
- Preferable destinations for Americans include the mountains (51%), beach/coast (51%), lake/river (43%), national park (27%), small town (26%), theme park (20%), and big city (15%).
- The Expedia report also notes that “interest in domestic summer stays is up 10 percent year-on-year, making up nearly 85 percent of hotel searches overall in June.”
- For summer 2020, locations of planned trips include domestic trips (47%), trips inside America (44%), trips outside America (5%), and 4% did not yet have a plan. For autumn 2020, there’s an increase in the number of trips planned abroad, growing from 5% to 19%; America’s penchant for domestic trips and trips inside America, however, reduced from 47% to 41% and 44% to 36%, respectively.
Preferred Duration of Trips for Americans
- The preferred duration of trips for Americans in summer 2020 was 3-7 days with 34% of respondents choosing 3-4 days and 35% selecting one week as the duration for their main leisure trip of summer 2020. Only 14% and 8% selected 2 weeks and a weekend (2 days), respectively.
- The preferred duration of trips for Americans in autumn 2020 was 3-7 days with 33% of respondents choosing 3-4 days and 42% selecting one week as the duration for their main leisure trip of summer 2020. Only 13% and 4% selected 2 weeks and a weekend (2 days), respectively.
- By the time winter 2020 and 2021 comes around, the percentage of travelers who prefer a 2-weeks holiday would have grown to 24% while those who prefer 3-4 days would have shrunk to 21%.
Number of People Americans Will Travel With
- An American traveling in the summer of 2020 is most likely to be in the companion of 1 person (24%), followed by two people (23%), 4-5 people (18%), three people (12%), and five people (10%). Nine percent of respondents say they will be traveling alone.
- An American traveling in autumn of 2020 is most likely to be in the companion of 1 person (32%), followed by with two people (27%), with three people (13%), 4-5 people (12%), and five people (5%). Nine percent of respondents say they will be traveling alone.
- By winter 2020-2021, 29% of Americans will be traveling with one person, followed by with 2 people (19%), with 4-5 people (15%), with three people (14%), and with five people or more (8%). Thirteen percent of respondents say they will be traveling alone.