Some dining habits of different generations include their choice of restaurants to eat at, their usage of food service/restaurants, being technology savvy, and what matters to each generation the most when it comes to eating at restaurants. On-The-Go eating is mostly preferred by the younger generations.


Dining Habit #1: What Matters Most?

  • According to a report by Almond Board of California, customization is most important to Millennials, where 41% says that they’ll give more for freshness as well; for Generation Z, it’s the differentiation and diversity of food choices; for Generation X, the most important is freshness and speed; and Baby Boomers are mostly drawn to food with a strong flavor.
  • Millennials love to visit the most trendy restaurants and love the next big thing.
  • According to The Halo Group, 75% of Millennials are more willing to pay for the experience when eating at restaurants.
  • Millennials like restaurants that offer greater menu variety of ethnic foods and healthy options.

Dining Habit #2: How Different Generation Choose Restaurants to Eat

  • According to a Chatter Matters research report, both Millennials and Generation Z are 99% more likely compared to Gen X and Baby Boomers to rely on online reviews and social media channels when choosing the restaurant they want eat at.
  • According to a Toast report, some of the factors that influence Millennials to eat at home or dine at a restaurant include budget (71%), craving (68%), special celebration (66%), and the items in the fridge (64%).
  • According to a Toast report, 67% of Millennials choose a restaurant destination based on past experience; 57% based on price; 57% based on the type of food; 57% based on service quality; 50% based on location; 48% based on friendly staffs.

Dining Habit #3: Usage of Food service/Restaurants

  • According to a Technomic Consumer Trend report, 41% of Millennials lunches are purchased from food service or restaurants compared to 43% of Generation Z, 34% of Generation X, and 27% of Baby Boomers.
  • According to a Technomic Consumer Trend report, 30% of Millennials eat their food from food service/restaurants on the go compared to 38% of Generation Z, 12% of Generation X, 6% of Baby Boomers, and 20% overall.
  • According to the US Department of Agriculture, Millennials eat the most at restaurants instead of home, where they eat 2.3% of their meals dining out compared to 1.61% of Generation X, 1.82% of Baby Boomers, and 1.75% of Traditionalists.
  • According to a USA Today article, 54% of Millennials eat out at restaurants at least 3 times a week or more while 29% buy brewed coffee from coffee shop restaurants at least 3 times per week.

Dining Habit #4: Technology Savvy

  • According to the 2018 Generational Consumer Trend Report by Technomic, 65% of Millennial consumers look up restaurant menus online before and while eating at restaurants, compared to 61% of Generation Z, 48% of Generation X, and 32% of Baby Boomers.
  • According to findings from the 2019 State of the Restaurant Industry report, more than 60% of Millennials would like restaurants to adopt technologies for convenient ordering, payment, takeout and delivery services.
  • Moreover, 51% of Millennials in the US would like the ability to choose tables on seating charts from the restaurant’s website during the registration process.
  • 56% of Millennials in the US used the restaurant’s app or website for delivery or takeout and they are more likely than the Baby Boomers or Generation X to use self-service kiosks for ordering at coffee shop or quick-service restaurants.
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.


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