Education Initiatives for COVID-19 Vaccination
0

Table of Contents

KEY TAKEAWAYS

  • Through the implementation of stringent laws limiting personal-belief exemptions for child vaccinations and by providing “educational materials to school staff on the proper application of conditional admission for kindergartners who were not up to date on required vaccinations,” the State of California reduced the “number of schools with high rates of kindergartners lacking up-to-date vaccination status from 2,290 in the 2014–15 school year to 1,613 in 2016–17″ and decreased the percentage of unvaccinated kindergartners by half.
  • Through the Sound of Pertussis initiative, which used influencers, social media, and educational patient materials at healthcare clinics, Sanofi Pasteur raised awareness about pertussis and garnered the attention of “62,000 potential customers for its vaccines.”
  • North Dakota achieved the highest Covid-19 vaccination rate in the US, supported by its education initiative (among other factors). The North Dakota State University Center for Immunization Research and Education developed a curriculum to train workers, vaccine hesitancy was monitored through social media conversations, trusted individuals promoted vaccination after having it administered, and virtual presentations for COVID-19 vaccine enrollment were delivered.

MEASLES EDUCATION DRIVE

  • Two laws in the State of California “limiting exemptions from mandated vaccines, along with an educational campaign aimed at school staff members, greatly reduced schoolchildren’s risk of contracting” measles.
  • “In 2012, then-Governor Jerry Brown signed into law a bill that tightened requirements for obtaining personal-belief exemptions, which allowed parents to keep their children unvaccinated. A more forceful bill that eliminated personal-belief exemptions—allowing them only if a physician stated it was in the child’s medical interest—was signed into law in 2015.”
  • The same year (2015), the state also “provided educational materials to school staff on the proper application of conditional admission for kindergartners who were not up to date on required vaccinations.”
  • “The percentage of kindergartners in the state without up-to-date vaccinations dropped from nearly 10% in 2013 to under 5% in 2017.”
  • “The number of schools with high rates of kindergartners lacking up-to-date vaccination status decreased from 2,290 in the 2014–15 school year to 1,613 in 2016–17.”
  • “As a result, the odds that two children lacking proper vaccinations would come into contact—a huge risk factor for spreading measles—fell from 26% in 2014 to 4.5% in 2017.”

SOUND OF PERTUSSIS

  • “Pertussis is a highly contagious condition caused by bacteria that spreads through airborne droplets when an infected person coughs, sneezes or talks very closely to another individual.”
  • “If an infant contracts the disease there is an alarming 90% chance that it will result in death. 70% of infant cases can be attributed to infection by a caregiver or family member, and 50% of the time it is linked directly to the parents.”
  • ‘Babies’ risk of pertussis dramatically decreases once they’ve received all three doses of the DTaP (diphtheria, tetanus, pertussis) vaccine, by 6 months.” Until then, they remain susceptible.
  • The Sounds of Pertussis campaign, launched by Sanofi Pasteur in collaboration with March of Dimes, a leading organization for pregnancy and baby health “encouraged parents to help protect themselves and their babies by getting vaccinated with an adult pertussis booster vaccine, and to make sure that anyone who will be in close contact with their baby, was also been vaccinated against pertussis.”

The Campaign

  • NASCAR champion “Jeff Gordon and his wife, model Ingrid Vandebosch, worked with the March of Dimes and Sanofi Pasteur to raise awareness about pertussis, as part of the Sounds of Pertussis national education campaign.”

.

  • “Consumers could make a difference in the fight against pertussis by downloading a song from the Sounds Track 4 Change playlist. Five percent of the proceeds from every song purchased from the playlist were donated to the March of Dimes for pertussis education.”
  • Additionally, Sanofi Pasteur launched the Dimes for Dimes campaign through which it donated 10 cents to March of Dimes for each new person who liked the Sounds of Pertussis page on Facebook (www.facebook.com/SoundsofPertussis). Via the Facebook page, “Sanofi Pasteur raised awareness about pertussis, it taught people how to protect themselves and their families through immunization, and it got the attention of more than 62,000 potential customers for its vaccines.”
  • “The campaign featured a public service announcement starring Gordon, as well as print, online and educational patient materials designed for parents and family members available in many health-care provider offices.”
  • “Parents and other caregivers could also learn more about the disease, hear the sound (whooping cough) of pertussis, and create a personalized video message to post to their Facebook page by visiting www.SoundsofPertussis.com.
  • “Families who were directly impacted by pertussis were also encouraged to visit the website and share their story about their experience with the disease.”
  • A special reminder text alert program was also created to remind consumers with a text message to get pertussis vaccination.

COVID VACCINE (NORTH DAKOTA)

  • “North Dakota has one of the best vaccination rates in the US. It had administered 73.76% of the vaccines it had received as of Jan. 12.”
  • “The state launched a robust provider education program to prepare for vaccine administration in partnership with the North Dakota State University Center for Immunization Research and Education in Fargo.”
  • “The North Dakota State University Center for Immunization Research and Education developed a curriculum for healthcare providers regarding COVID-19 vaccine and patient communication. This education was made available to all healthcare providers in the state.”
  • “Healthcare providers were trained regarding the COVID-19 vaccines before they were authorized for use in the United States, which allowed for vaccines to be administered immediately,” the North Dakota Department of Health said in a statement to Becker’s.
  • “Vaccine spokespeople (trusted individuals who have been vaccinated and healthcare providers with immunization and infectious disease experience) were used to promote vaccination to others.”
  • “A process for monitoring vaccine hesitancy and concerns was developed. North Dakota Information Technology was able to monitor social media for vaccine hesitancy. Additionally, the Public Good Project provided weekly reports showing common vaccine-related topics being discussed on social media.”
  • “Required COVID-19 Vaccine Enrollment presentations were offered on October 5th, 6th, and 7th, 2020 via Microsoft Teams. The presentations were duplicated but had a live question and answer session.”
  • “The department also maintains weekly vaccine updates for all COVID-19 vaccine providers, along with weekly office hours and a COVID-19 vaccine email where providers can ask questions.”

Additional Information

GLENN TREVOR
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

Case Studies – COVID-19 Multi-lingual Outreach Programs

Previous article

States Using Pfizer and Moderna Vaccines

Next article

You may also like

Comments

Leave a reply

Your email address will not be published.