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In 2017, Tesla sold about 80,060 vehicles, compared to Toyota’s 20,936 vehicles, General Motor’s 43,893 vehicles, and Nissan’s 11,230 vehicles. Toyota’s 2018 research and development (R&D) was the highest among the three companies at ¥1,064.2 billion ($9.91 billion). Toyota, General Motors, and Nissan did not disclose their revenue from the sale of electric cars; therefore, the electric vehicles’ revenue figures provided below are estimates calculated based on the average selling price multiplied by the number of units sold.

I. Tesla: Automotive Sales & Financial Data

II. Toyota: Automotive Sales & Financial Data

  • The total revenue due to vehicle sales was ¥10.03 trillion, approximately $93.46 billion based on Morningstar for Currency exchange rate.
  • The total revenue due to the sales of electric vehicles — average selling price $19,941 X 20,936 units = approximately $417.5 million.
  • The total number of vehicles sold — 2,837,334 vehicles.
  • The total number of electric vehicles sold — 20,936 vehicles.
  • The total spent on R&D — ¥1,037.5 billion ($9.66 billion).
  • The total revenue due to vehicle sales was ¥10.34 trillion ($96.38 billion).
  • The total revenue due to the sales of electric vehicles — average selling price $22,927 X 27,595 units sold = approximately $632.7 million.
  • The total number of vehicles sold — 2,806,467 vehicles.
  • The total number of electric vehicles sold — 27,595 vehicles.
  • The total spent on R&D — ¥1,064.2 billion ($9.91 billion).
  • The total revenue due to vehicle sales was ¥10.6 trillion ($98.61 billion).
  • The total revenue due to the sales of electric vehicles — average selling price $26,713 X 23,630 units sold = approximately $631.2 million.
  • The total number of vehicles sold — 2,745,047 vehicles.
  • The total number of electric vehicles sold — 23,630 vehicles.
  • The total spent on R&D — ¥1,048.8 billion ($9.77 billion).

II. General Motors: Automotive Sales & Financial Data

IV. Nissan: Automotive Sales & Financial Data

V. Examples of Statements Regarding Future Commitments to R&D for Electric Vehicles

Research Methodology

Your research team used the annual reports of Tesla, Toyota, General Motors, and Nissan, along with electric vehicle databases like Inside EVs and Car Sales Base to determine the total number of electric vehicles these brands have sold in the U.S. and Canada, and the total revenue from automotive car sales in North America. The vehicle sales figures were uncovered from Inside EVs, which has a detailed table showing the monthly sales of electric vehicles in North America. Unfortunately, Toyota, General Motors, and Nissan did not disclose their annual revenues from the sale of electric cars only; therefore, we multiplied the number of vehicle units sold that year per brand by the average selling price for the vehicle for that year. Using this formula, we managed to estimate the annual revenues from the sale of electric vehicles for Toyota, General Motors, and Nissan from 2017 to 2019. As provided by Cars US News, we relied on the average car sales price for 2017 through 2019. Overall, most of the information is publicly available, despite the triangulation to determine electric vehicle sales revenues.

TDM

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