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Fitness and exercise studios in the US now engage their customers via online videos, live streaming lessons, and outdoor exercise because of COVID-19 restrictions.

COVID19 Disruption

Video Classes

  • Some studios in the US offer free classes on Instagram Live, while others have closed all their physical locations in the US.
  • A subscription service, ClassPass, has partnered with over 500 local boutique fitness classes, to offer live workouts.
  • In an attempt to keep their clientele amused and engaged, several studios are producing YouTube video workouts. For example, the cult-favorite HIIT studio, Orange Theory, shares a free 30-minute workout every day on its website.

Motivation To Exercise

GLENN TREVOR
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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