Motivations Among College Students and Millennials in Regard to Blood Donation and Blood Drives?

College students donate blood for different reasons. One motivating factor for blood donation is the student’s desire to help and serve others during this pandemic while another motivating factor would be to get paid and earn money for the antibody plasma that they have donated.

College students donate blood to help and serve others during this pandemic

  • The Student Government Association (SGA) of the University of West Alabama, together with 13 other public universities in Alabama hosted an Alabama Blood Donation Campaign. This campaign was brought about after Alabama Governor Kay Ivey gave a call to action.
  • This blood donation campaign is the university students’ response to “the shortage of blood donations resulting from the coronavirus pandemic and the hardship it creates for Alabama’s medical care providers.”
  • According to the college leaders of the SGA, they “understand the value of serving others during this time when individuals are being asked to social distance, avoid large gatherings and rewrite their plans for daily activity.” That’s why SGA leaders are encouraging all college students to donate blood, “even though they are physically distanced from their campuses.
  • According to Brody Andes, a second-year student at the University of Wisconsin-Madison who is in charge of a blood drive, “We’ve had more than 3,000 confirmed positive COVID-19 cases on campus to date. It is a large and unfortunate number, but I really see this as a chance to make a positive impact during a crazy time.”
  • Justin Gauer, a senior at the University of Miami who majors in legal studies and real estate, tested positive for COVID-19 and after recovering decided to donate his antibody plasma or convalescent plasma. Gauer said, “Until now, I have never had the chance to save someone’s life. This has been a humbling experience that has brought to focus what is most important: health, family, and community.” Gauer intends to “continue donating his plasma to those in need, with hopes of helping many critical patients to recover.”

Some university students may be donating antibody plasma to earn money

  • NPR has reported that “leaders at Brigham Young University-Idaho in Rexburg said they are deeply troubled by reports that some students may be trying to contract COVID-19 so they can give blood to donation centers that are paying more for plasma with virus antibodies.”
  • The university said, “BYU-Idaho is deeply troubled by accounts of individuals who have intentionally exposed themselves or others to COVID-19, with the hope of getting the disease and being paid for plasma that contains COVID-19 antibodies.”
  • According to a statement released by the university in October 2020, “Students who are determined to have intentionally exposed themselves or others to the virus will be immediately suspended from the university and may be permanently dismissed.”
  • Donation sites near Brigham Young University-Idaho such as Grifols Biomat USA Rexburg and Ammon BioLife Plasma Services have been paying COVID-19 survivors with $100 and $200 respectively for each blood donation. COVID-19 survivors can donate blood several times.
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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