Social Platform Update October 8, 2020 (Linkedin, Youtube, Twitter, Facebook, Spotify, Snapchat)

Social Platform Update October 8, 2020 (Linkedin, Youtube, Twitter, Facebook, Spotify, Snapchat)

Facebook has added 12 updates to its platform, there are four updates on Instagram, two on Snapchat and only one update on Twitter. Details on the changes made to the social media platforms have been presented below.

TWITTER

1. New Labels for Government-affiliated Media Accounts

Source: Twitter Blog

Description: 

  • Twitter announced that they were adding labels to the accounts of important government officials such as ambassadors, foreign ministers, diplomatic leaders, and spokespersons. They are also labeling state-affiliated media staff, editors-in-chief, and media entities.
  • Before expanding to a wider variety of countries, they are only focusing on five of the permanent members of the UN Security Council: China, France, Russia, the US, and the UK. They define state-affiliated media accounts as those countries where the respective state exercises control over editorial content.

2. Update Fixes Haptic Touch Bug on iPhone

Source: 9to5Mac

Description: 

  • An update for Twitter for iOS removed the haptic feedback that happened when the user liked a tweet. According to Twitter, it wasn’t removed intentionally as it was a bug.
  • On the 30th, Twitter released another update to the Twitter iOS app that brings back the haptic feedback.. This update brought the version of the app to 8.29.

3. Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages

Source: Social Media Today

Description: 

  • Twitter announced the launch of audio tweets features for iOS users. The feature was first introduced in June but received  backlash from users for not being accessible for users with hearing impairments. 
  • Twitter relaunched the feature in September mainly on iOS platform and pledges to make transcription available to make the voice tweets more accessible. 

FACEBOOK

1. Facebook Announces Election Notification Updates, Reiterates Efforts to Protect Poll Integrity

Source: Social Media Today

Description: 

  • In order to help people stay updated on the official poll information, Facebook added a new notification update which will be shared on user home feeds, across Facebook and Instagram.
  • Facebook will also provide notifications on the official updates on the projections for the winner after during polls. Also, the platform will provide additional notes on election integrity and put a temporary halt on electoral and political ads after the poll close.

2. Facebook Adds New Features for Portal, Including Netflix and Zoom Integrations.

Source: Facebook Blog

Description: 

  • Netflix and Zoom integrations and additional AR storytelling options for kids are new features Facebook added to its Portal smart home device. Facebook is also introducing a new remote that features one-touch buttons for Prime Video, Facebook Watch, and Netflix, so it’s easy to open your favorite entertainment apps.
  • The Hey Portal voice control is also available in Spanish in addition to English, with more languages expected to be added.

3. Messenger From Facebook Rolls Out Halloween 360-Degree Backgrounds, AR Filters

Source: Adweek

Description: 

  • Facebook added new Halloween sticker pack to its Messenger platform which includes AR filters. With a tap on a visual effects button within a Messenger video call, the Halloween “spooky” feature. 
  • Messenger teamed up with Universal Pictures and Crash McCreery—character on more 360 backgrounds and AR filters enabling people to “dress up” as Bride of Frankenstein, Creature From the Black Lagoon or Frankenstein.

4. Facebook Announces New Emotional Health Resource Center

Source: Social Media Today

Description: 

  • Facebook announced the launch of its new Emotional Health resource center which makes it easy for people to connect to the expert support they need when struggling with mental health issues.
  • Facebook partnered up with mental health professionals to provide mental health resources.

5. Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options

Source: Social Media Today

Description: 

  • On its annual Communities Summit, Facebook announced the additions of new features for groups, and provided some new insights into group usage, engagement. 
  • The new features include admin assist, group topics, group promotions via brand collabs manager, real-time chats, conversation starter prompts, Q&A tools and new group types.

6. Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Source: Social Media Today

Description: 

  • Facebook announced new cross-messaging functionality that will link Messenger and Instagram Direct. This is part of Facebook’s plan to have all its messaging platforms connected so that users within each app can send direct messages to each other, without having to download each app.
  • The new features makes it possible to cross message from Messenger and Instagram, and also see Messenger threads in Instagram Direct. The new features added are selfie stickers, vanish mode, watch together, chat colors, custom emoji reactions, and message controls.

7. Facebook Announces New Publisher Partnerships to Bring More Content to Messenger’s ‘Watch Together’ Feature

Source: Social Media Today

Description: 

  • “Facebook recently announced a new ‘Watch Together’ feature for Messenger, which enables Messenger users to host video watch parties, via video call or Messenger Rooms, with up to 50 friends at a time within the app.”
  • Users may easily select from a variety of video content with ‘Watch Together’ and then broadcast the display or film directly to all members, offering another way to interact when physically separated.

8. Facebook Launches Accounts Center to Better Connect Cross-Data and Payment Systems

Source: Social Media Today

Description: 

  • Facebook’s new Account Center option will enable users to connect and authenticate their Facebook, Instagram and Messenger accounts from a central home.
  • Accounts Center will offer three types of account linking: story & post sharing, Facebook pay info and logging in across accounts. The option is designed to make it easier to stay logged in and streamline your experience within Facebook’s apps.

INSTAGRAM

1. Instagram Adds New Audio Features for Reels, Including Option to Save Sounds for Your Clips

Source: Social Media Today

Description: 

  • Instagram launched new updates for Reels. The updates are all about audio and user engagement in music related trends. The new audio updates added are save audio, share audio pages, and audio browser.
  • The share audio pages option will help users further distribute content trends and share contents directly to Messenger with the help of Instagram’s integration with Messenger.

2. Instagram Releases New Features to Celebrate its 10th Birthday, Including Stories Map

Source: Social Media Today

Description: 

  • To mark Instagram’s 10 year anniversary, the platform added new features such as Stories Map, new Instagram custom icons, in-stream shopping for IGTV.
  • The Stories Map feature provides users with the capability to look back at locations they posted Instagram Stories from within the past three years. The new Instagram icons gives users the options of changing how their Instagram icons appears.

3. Instagram Updates ‘Threads’ App with Messaging Integration

Source: TechCrunch

Description: 

  • Instagram adds full messaging functionality to its Threads app. The new feature grants users the access to all their Instagram messages.
  • Threads will now present a two-tabbed inbox. There is the “Close Friends” section which will feature all of the users most frequent contacts and the “Everyone Else” section allows access to more contacts. “The app will continue to prioritize the Close Friends tab, and your status will continue to only be visible to Close Friends as well.”

4. Instagram Tests New Processes to Limit Potentially Offensive Comments

Source: Name (Hyperlinked)

Description: 

  • “Instagram is adding some new tools to help reduce cyberbullying within its app, and protect, in particular, its younger, more susceptible, audience cohort.”
  • “Instagram is launching a new test of a feature that will automatically hide comments which are similar to those that have already been reported. The automatically hidden comments will then be accessible by tapping on a ‘View hidden comments’ prompt.”

SNAPCHAT

1. Snapchat Launches ‘First Commercial’ High Impact Ad Option to All Advertisers in the US and UK

Source: Social Media Today

Description: 

  • Snapchat first began testing the “First Commercial” feature back in April. The feature enables advertisers to ensure that their ad is the first thing shown when a user tunes to any of Snapchat’s original discovery shows at any time.
  • Snapchat made the “First Commercial” ad option to all advertisers in the U.S. and UK.

2. Snapchat just launched a massive redesign to get people to read more stories

Source: Business Insider

Description: 

  • Snapchat launched a new feature that combines the publications and live sections pages and adds headlines and images to replace logos. The Discover page also had a redesign, featuring headlines and images. 
  • Another new feature added is subscription which allows users to follow updates from a favorite publisher.

TIKTOK

1. Feature highlight: new layouts for Duet

Source: TikTok 

Description: 

  • TikTok announced the redesign of its Duet feature, which allow users to build on another user’s video on TikTok by recording their own video alongside the original as it plays. 
  • The new layouts gives users the option to select from one of four new layouts: a left and right layout, react layout, top and bottom layout, and three screen layout. Users also have the option to enable or disable Duet for all videos posted from their account, or toggle the Duet option for each video they upload.

2. TikTok launches in-app guide to the 2020 US elections

Source: TikTok

Description: 

  • TikTok launched an in-app guide to the 2020 US elections to provide access to authoritative information as part of its efforts to protect against misinformation. “The guide connects 100 million Americans with trusted information about the elections from the National Association of Secretaries of State, BallotReady, SignVote, and more.”
  • The new feature is available for users in the U.S. the guide offers “information about candidates at the federal, state, and local level, powered by BallotReady; how to vote in every state, powered by the National Association of Secretaries of State; and educational videos about misinformation, media literacy, the elections process, and more, powered by MediaWise.”

YOUTUBE

1. Google Launches New Speech Enhancement Tech to Clarify Audio Within YouTube Stories

Source: Social Media Today

Description: 

  • YouTube added a new speech enhancement option to the YouTube Stories. The new feature will enable users to reduce background noise in their video clips, putting more emphasis on the main subject
  • The feature is only available on iOS and to apply the new option, YouTube creators who are eligible for YouTube Stories can record a video, and then select the “Enhance speech” option from the volume controls editing tool

2. YouTube launches “Find a way #WithMe”.

Source: YouTube

Description: 

  • YouTube launched the “Find a way #WithMe” campaign to encourage people to do things at home, together during the COVID-19 pandemic. The campaign features creative ways people are using to get through 2020.

3. Introducing Global Charts to YouTube Music

Source: YouTube

Description: 

  • YouTube announced the launch of the “Global Charts” feature to YouTube Music’s Explore tab. The new feature allows YouTube Music users to directly engage with the most popular music from 57 countries around the world.
  • For each country, the chart section within the Explore tab features top songs, top music videos, top artists, genres, and trending topics.

LINKEDIN

1. LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

Source: Social Media Today

Description: 

  • LinkedIn added some new measures designed to better protect users from inappropriate comments and content and also updated its Professional Community Policies. The new features are part of LinkedIn efforts to stop the spread of inappropriate messages.
  • LinkedIn also added new “prompts to its post composer in order to encourage civil interactions, while it’s also adding new warnings to messages that may include harassing content, enabling users to easily report such for review.”

2. LinkedIn Updates Marketing Partner Program with New Specialty Categories

Source: Social Media Today

Description: 

  • LinkedIn also announced an upgrade to its Marketing Partner Program, which is designed to make it easier for companies to find the right experts to support them with their marketing and growth process for LinkedIn.
  • The new categories in the marketing partner program are split into three distinct areas of focus with sub-topics. The three areas are Planning, Execution and Measurement

SPOTIFY

1. Spotify catches up with Apple Music with new lyric song search feature

Source: 9to5Mac

Description: 

  • Spotify launched a new feature for iOS and Android that allows users to search for songs by its lyrics. The update catches Spotify up to Apple Music. Users type in certain lyrics in the Search bar, Spotify search reveals all the songs that have the same lyrics in the result.

2. Spotify redesigns its collaborative playlists, here’s how they work

Source: 9to5Mac

Description: 

  • Spotify added new design to its Collaborative Playlist. The latest update makes it simple to set up, manage, and use collaborative playlists.
  • The update includes a new Add User button in the playlist header, a list displaying user avatars in the playlist header, new user avatars in front of each track or episode.

REDDIT

Adding ‘Host’ role to group chats

Source: Reddit

Description: 

  • Reddit added a minor update to its group chats. A new role, host, was added to group chats giving the “host” the ability to to kick out users and remove messages.

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