0

The U.K. campaign for CBD extracts, the CBD-infused product campaign, the Milk Makeup 4/20 brand campaign, and Lord Jone’s micro-influencer outreach campaign are examples of successful CBD product campaigns promoted by influencers/celebrities.

1. UK CAMPAIGN FOR CBD EXTRACT: IGNITE

BRAND DESCRIPTION

CELEBRITY/INFLUENCER

  • The cannabis trademark was launched and promoted by a prominent Instagram influencer/celebrity and poker player named Dan Bilzerian.

LAUNCH STRATEGY

OTHER INFORMATION

  • The campaign included five executions, including combining fashion and spiritual and religious cues, which were concentrated to exhibit the balance lifestyle that the brand claims CBD oil can support.
  • According to the CEO of Ignite, Mr. Kim McCormick, the hesitation of established gatekeepers to partner with Ignite resulted in its selection of Five by Five to serve a proficient launch firm to help it navigate an unfamiliar landscape.

2. CBD-INFUSED PRODUCTS: WILDFLOWER

BRAND DESCRIPTION

CELEBRITY/INFLUENCER

LAUNCH STRATEGY

OTHER INFORMATION

3. MILK MAKE-UP’S 4/20 BRAND CAMPAIGN

BRAND DESCRIPTION

CELEBRITY/INFLUENCER

LAUNCH STRATEGY

OTHER INFORMATION

4. LORD JONES’S “MICROINFLUENCER OUTREACH” CAMPAIGN

BRAND DESCRIPTION

CELEBRITY/INFLUENCER

LAUNCH STRATEGY

OTHER INFORMATION

RESEARCH STRATEGY:

To provide examples of successful CBD product campaigns promoted by influencers/celebrities, we searched for existing information from articles, press release, news reports, media publications, etc. like Forbes, New York Times, US News Today, CS Newswire. Results of our searches provided us with some successful CBD brand campaigns involving the assistance of influencers/celebrities promotions. To determine if the CBD campaign was successful, we used some metrics or basis of comparison, such as the following:

  • The CBD campaign resulted in a positive business venture for brands like business expansion and development.
  • The CBD campaign was mentioned and talked about across trusted news reports and articles about the successful execution of the campaign.
  • There are increasing brand product campaign promoters or mentions from influencers on social platforms.

After identifying examples of successful CBD product campaigns promoted by influencers/celebrities, we provided the name and a brief description of the brand, who were the celebrities or influencers involved in the campaign, what was the launch strategy of the brand, and other relevant details about the label and its product marketing campaign.

TDM

CAREER DAY IN THE U.S.

Previous article

MEDIA INSIGHTS INTO THE U.S. RESTAURANT INDUSTRY

Next article

You may also like

Comments

Leave a reply

Your email address will not be published.