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Upgrading HVAC Filtration Systems and integrating HVAC Bipolar Ionization Technology are two examples of trends currently being witnessed in the HVAC market in the wake of the COVID-19 pandemic. On the other end, consumers are demanding safer environments for businesses, entertainment, accommodation, etc. Likewise, consumer searches online are concentrated around air purifiers, ventilation, UV light, etc.

HVAC BRANDS’ RESPONSES TO DEMAND FOR PRODUCTS THAT PREVENT THE SPREAD OF VIRUSES

1. Upgrading HVAC Filtration Systems

  • There is a growing demand for improved air filtration components in HVAC systems in the wake of the COVID-19 pandemic.
  • HVAC manufacturers have responded by producing the recommended MERV-13 filters; however, they warn that the current supplies cannot match the growing demand.
  • The higher-density MERV-13 filters were previously demanded in industrial or medical use to meet specific air quality concerns and only accounted for about 5% of HVAC filter demand in the U.S.
  • The current demand for MERV-13 filters has expanded ten times, according to expert estimates. In response, some filter manufacturers are running double shifts at factories to increase the MERV-13 filters’ supply.
  • Equally, leading HVAC manufacturers like AAF International, Transformative Wave, Trion, etc., have increased their demand and production of MERV-13 filters.
  • In response to COVID-19’s increased demand for advanced air filters, some manufacturers are partially filling orders to distribute the filters more evenly.

2. HVAC Bipolar Ionization Technology

INSIGHTS INTO THE NEEDS OF A HVAC CONSUMER

1. Shifting Consumer Searches Regarding HVAC Systems

Consumer Search Terms During COVID-19

  • In the paid search side, since July 1 – 31, searches relating to “air purifiers” are among eight of the top 20 most searched keywords in the EC paid search data set. Likewise, “five of those eight keywords are among the 10 most searched keywords and occupy the top three slots with volumes exceeding 7,500 impressions a month.”

2. Air Quality and Consumer Safety

TDM

CPG E-COMMERCE TRENDS (WITH CASE STUDIES)

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