Trends in the Video Creation and Editing Software Space for K-12 Education in the U.S.

Some trends in the video creation and editing software space for K-12 education in the US include the rise of video usage among K-12 students and increased usage of educational apps or software.

1. Video creation and editing software space for K-12 education in the US

Trend 1: Rise of video usage among K-12 students

  • A report published by Guide 2 Research on e-learning in K-12 schools shows that online educational videos (67%) are the most commonly used learning materials in K-12 classrooms.
  • According to the “Gallup Education Technology Use in Schools” report, on asking what kinds of things do students use digital learning tools for, about 72% of all teachers have said that students watch informational videos. More than 66% of elementary teachers, 73% of middle school teachers, and 64% of high school teachers also say that students watch informational videos.
  • Findings from the Gallup study also suggests that about 51% of all teachers saying that students use digital learning tools to create something such as a book, presentation, video, art, report, or something else.
  • According to Digital Education Survey by Deloitte, about 28% of kids said they did some kind of summer learning by watching educational videos. On asking why they watched educational videos, about 35% of kids agreed that the suggestion of the teacher was the reason for doing so, while 48% of kids said they did it for fun.

Trend 2: Use of educational apps or software

  • According to the report published by Guide 2 Research on e-learning in K-12 schools, about 65% of K-12 teachers are already using digital learning tools (videos, apps, websites, etc.) to teach their students every day.
  • According to Deloitte Digital Education Survey report, on asking teachers what digital learning material (videos, apps, websites, and games) they use in their classroom in a typical week, about 73% of teachers said they use educational apps or software to teach 3-5 grade students.
  • Moreover, about 66% said they use educational apps or software to teach PreK-2 and 6-8 grades, while 57% of teachers said they use educational apps or software to teach 9-12 grade students.

2. Are students using video for projects more frequently?

  • K-12 students are watching educational videos for completing their assignments. Findings from the Digital Education Survey report suggests that about 28% of students watched educational videos for spending time to learn or do assignments.
  • The Digital Education Survey report shows that about 67% of K-12 students agreeing to watch and use online educational videos as digital learning material in the classroom in a typical week. About 81% of parents are more likely to allow their child to spend more time with educational videos or apps for educational activities.
  • According to the 2019 Gallup study, about 57% of all K-12 students in the U.S. are using digital learning tools for their daily education.

3. Are teachers more frequently pre-recording their lessons?

  • There are no statistics available on how frequently teachers are pre-recording their lessons. However, due to the coronavirus pandemic, many school teachers are busy working to move their face-to-face lessons online.
  • Many teachers are using tools like FlipGrid, Loom, among others, to pre-record their lessons. Pre-recording lessons comes with some benefits like lessons become short, explicit & robust, teachers can prepare, and kids can learn at their own pace.
  • Flipgrid, a free social learning app connecting educators and students via video, has become a favorite of teachers from kindergarten to college. According to Eran Megiddo, Microsoft’s VP of Education, for the 2018-2019 school year, Flipgrid added more than 700,000 new educators (equating to a new sign-up every 45 seconds) and sharing 530 million videos (1.5 million per day).
  • FLVS (Florida Virtual School), an accredited, public, e-learning school serving students in grades K-12 online, is training at least 10,000 Florida teachers to transition their own classes online — via live online training and pre-recorded webinars.

4. Future of video creation and editing software in K-12 in the US

  • The future of video creation and editing software in K-12 in the United States market is going to increase as entrepreneurs are putting more productive tools in teachers’ hands, delivering more engaging instruction to students, and supporting system redesign around new education models.
  • According to the Gallup survey, about 85% of teachers support the use of digital learning tools. A majority of teachers (81%) strongly agree or agree that they see great value in using digital learning tools in the classroom currently, and 85% agree they see great value in using them in the future.
  • Many students in grades K-12 across the United States are getting a high-quality education online through a full-time online public school.
  • More than 30 states in the United States are offering some form of online learning for K-12 students.
  • According to the U.S. Education market report, the video-based content in the U.S. education industry (includes Pre-K, K-12, higher education institutes segment) is estimated to account for the highest CAGR of 5.1% from 2018 to 2026.
  • The video-based education content in K-12 and other end-user segments will be more gradually adopted as it facilitates faster thinking, improves problem-solving skills, and also reduces training cost and time.
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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