Demographic Study of Pet Product Consumers in the US
According to the American Pet Products Association (APPA), dogs are owned by the most number of households in the US, followed by cats. However, when it comes to sheer number of pets found in the US, freshwater fishes trump both dogs and cats. Even though male millennial pet owners are in higher percentage than female millennial pet owners, females trump males when it comes to the overall ownership of all pets by all generations. While Delaware pet owners spend the most money on pet products on an average every month, Idaho pet owners spend the least. A comprehensive demographic study of pet ownership and spending by type of pet, by gender, by location, by relationship status, and by race or ethnicity is presented below. Special emphasis has been placed on dog and cats owners since these are the two most popular types of pets in the US.
Ownership and Spending by Type of Pet
- According to the 2017-18 National Pet Owners Survey conducted by the American Pet Products Association (APPA), dogs are the most popular pets when it comes to presence in American households, with 60.2 million households owning at least one dog. Cats are the next most popular with 47.1 million households owning them.
- Freshwater fishes are owned by 12.5 million US households, birds by 7.9 million households, small mammals by 6.7 million households, reptiles by 4.7 million households, horses by 2.6 million households, and saltwater fishes by 2.5 million households.
- However, when it comes to numbers, freshwater fishes are the most abundant pets found in the US with 139.3 million. Cats are the next best with 94.2 million of them as pets. This means that every US household owns two cats on an average (94.2 million/47.1 million = 2).
- There are 89.7 million pet dogs, 20.3 million pet birds, 18.8 million pet saltwater fishes, 14.0 million pet small mammals, 9.4 million pet reptiles, and 7.6 million pet horses in the US.
- As per the results of a survey by Opportunity Financial (also called OppLoans) in which 1,000 pet owners across the 50 US states were asked about their monthly spending on pet products, the highest monthly spending is incurred on exotic pets with an average monthly spending of $351.67. These pets are more costly to own than conventional pets.
- The next highest average monthly spending is incurred on pet products for small mammals, such as guinea pigs, gerbils, and hamsters, with $251.82/month.
- Even though the monthly average spending on dogs ($139.80) is more than that on cats ($92.98), their combined spending is still less than that of the monthly average spending on small mammals.
- The average monthly spending on other types of pets is as follows: reptiles and turtles ($116.63), birds ($113.89), rats and mice ($80.00), rabbits ($65.00), and fishes ($62.53).
Ownership and Spending by Gender
- According to a survey of pet owners in the US by TD Ameritrade, 76% of all male millennials are pet owners, while 68% of all female millennials are pet owners.
- According to a survey by Statista, 71% of male millennials own a dog and 48% of male millennials own a cat. In contrast, 62% of female millennials own a dog and 35% of female millennials own a cat.
- However, when it comes the overall ownership of all pets by all generations, 58% of all women in the US own at least one pet compared to 49% of all men.
- When it comes to the overall ownership of only dogs and cats by all generations, females trump males. 58% of cat owners in the US are females with an average age in the range 55-64 years. 53% of dog owners are females with an average age in the range 45-54 years.
- According to the OppLoans survey, men spend more on pet products every month (average of $136.99/month) compared to women (average of $116.61/month).
- The above disparity in spending is due to the fact that men earn more money on average than women. Also, due to the difference in pay, men are more likely to own expensive pets like dogs, small mammals, or exotic pets.
Ownership and Spending by Location
- According to APPA, Vermont is the most pet-friendly state in the US with 70.8% of all households in the state owning pets. The other states in the top-10 list are New Mexico (67.6%), South Dakota (65.6%), Oregon (63.6%), Maine (62.9%), Washington (62.7%), Arkansas (62.4%), West Virginia (62.1%), Idaho (62.0%), and Wyoming (61.8%).
- When it comes to the ownership of dogs, Arkansas is the most dog-friendly state in the US with 47.9% of all households in the state owning dogs. The other states in the top-10 list are New Mexico (46.0%), Kentucky (45.9%), Missouri (45.9%), West Virginia (45.8%), Mississippi (45.2%), Alabama (44.1%), Tennessee (44.1%), Texas (44.0%), and Oklahoma (43.2%).
- Vermont is also the most cat-friendly state in the US with 49.5% of all households in the state owning cats. The other states in the top-10 list are Maine (46.4%), Oregon (40.2%), South Dakota (39.1%), Washington (39.0%), West Virginia (38.1%), Kentucky (36.8%), Idaho (34.6%), Indiana (34.4%), and New Hampshire (34.2%).
- The pet preference by region (for dogs, cats, birds, fishes, and rabbits) is shown in the following infographic. While households in the Western states lead in terms of preference for dogs, birds, fishes, and rabbits, households in the Midwestern states lead in terms of preference for cats.
- The OppLoans survey has revealed that US pet owners spend a monthly average of $126.19 on pet products. However, the spending varies considerably by state.
- Delaware pet owners spend the most money on pet products on an average ($311.90/month), followed by Massachusetts pet owners ($272.50/month). The lowest average monthly spending is by Idaho pet owners ($20.00/month), followed by Utah pet owners ($36.00/month).
- The average monthly spending on pet products in the remaining 46 US states is as follows: Alabama ($158.13), Alaska ($60.00), Arizona ($108.75), Arkansas ($65.00), California ($153.59), Colorado ($65.27), Connecticut ($102.86), Florida ($130.69), Georgia ($146.28), Hawaii ($82.29), Illinois ($109.02), Indiana ($86.44), Iowa ($89.44), Kansas ($111.50), Kentucky ($84.96), Louisiana ($156.00), Maine ($89.57), Maryland ($142.69), Michigan ($86.38), Minnesota ($86.63), Mississippi ($100.83), Missouri ($106.88), Montana ($81.67), Nebraska ($72.50), Nevada ($142.00), New Hampshire ($149.29), New Jersey ($101.00), New Mexico ($96.00), New York ($156.46), North Carolina ($96.95), North Dakota ($100.00), Ohio ($145.04), Oklahoma ($73.50), Oregon ($88.64), Pennsylvania ($115.94), Rhode Island ($72.50), South Carolina ($138.57), South Dakota ($55.00), Tennessee ($111.06), Texas ($182.30), Vermont ($110.10), Virginia ($92.95), Washington ($186.37), West Virginia ($122.08), Wisconsin ($83.50), and Wyoming ($100.00).
- The highest average monthly spending on pet products for dogs in the US is by the pet owners of Washington, D.C. ($270/month).
- Other state-specific highest average monthly spending on different types of animals is as follows:
Ownership and Spending by Relationship Status
- The 2017 American Housing Survey has revealed that married adults are more likely to be pet owners (57.0%) than single adults (42.9%).
- However, compared to kids, single adults are more likely to be pet owners. The study has shown that 38.5% of single men have pets but only 10.2% have children.
- The OppLoans survey has revealed that a pet owner’s relationship status affects the spending on pet products. Married pet owners spend the most on pet products ($132.36/month), while single pet owners are the next highest spenders ($128.73/month). Pet owners living with their partners spend $124.30/month on an average.
- Widowed pet owners spend $105.75/month on pet products on an average, while divorced pet owners spend $102.40/month.
- The survey has also shown that the stress of separation can result in a significant decrease in the monthly average spending on pet products. Pet owners who are separated spend only $69/month. This may mean that either the other partner has got ownership of the pet or the legal battle of separation has caused a sharp strain on the monthly budget.
Ownership and Spending by Race or Ethnicity
- According to the 2017 American Housing Survey, 57.9% of non-Hispanic whites own pets. In comparison, 45% of Hispanics, 23.6% of African-Americans, and 23.2% of Asians own pets. The differences in percentages are more pronounced in people under the age of 35 years.
- While non-Hispanic whites are the most likely to be pet owners (57.9% of all households), they are the least likely to have children among all the races/ethnicities. In the above survey, only 23.1% of all white households had children below the age of 18 years. Considering the lower financial pressures from having lesser number of children, non-Hispanic whites can spend more on pets than the other ethnicities.
- Compared to non-Hispanic whites, the percentage of the other ethnic households that had children below the age of 18 years were Hispanics (41.5%), African-Americans (26.2%), and Asians (37.4%). Considering the higher prevalence of children in these ethnic groups, they can spend less on pets than non-Hispanic whites.
- Since African-Americans and Hispanics have lower incomes than non-Hispanic whites, they spend considerably less on their pets. Even though Asians make more money than both Hispanics and African-Americans, they do not spend as much on pets as these groups. One reason for this is the cultural differences between these ethnic groups.
- When it comes to percentage share of spending in the overall pet product market, non-Hispanic whites contribute the most with 88.3% of the total spending. Hispanics contribute 6.1%, African-Americans contribute 3.6%, and Asians contribute 2.0%.
- When it comes to percentage share of spending in the pet food market, non-Hispanic whites contribute the most with 88.2% of the total spending. Hispanics contribute 6.4%, African-Americans contribute 3.4%, and Asians contribute 2.0%.
- For the percentage share of spending in the pet supplies market, non-Hispanic whites contribute the most with 85.8% of the total spending. Hispanics contribute 9.0%, African-Americans contribute 3.5%, and Asians contribute 1.7%.
- When it comes to percentage share of spending in the non-vet pet services market, non-Hispanic whites contribute the most with 88.2% of the total spending. Hispanics contribute 6.4%, African-Americans contribute 3.4%, and Asians contribute 2.0%.
- For the percentage share of spending in the veterinary services market, non-Hispanic whites contribute the most with 90.6% of the total spending. Hispanics contribute 3.0%, African-Americans contribute 4.1%, and Asians contribute 2.2%.
Psychographic Study of Pet Product Consumers in the US
According to the American Pet Products Association (APPA), millennials are the primary pet owning generation in the US. A majority of pet owners treat their pets like family members in the US, while a major percentage of millennial pet owners are willing to take pay cuts if they are allowed to bring their pets to work. A majority of urban pet owners prefer shopping online for pet products to shopping in brick-and-mortar stores. A comprehensive psychographic study of pet product consumers, their ownership and spending habits, values in relation to pets, attitude towards their pets, and likes and dislikes related to pet product shopping is presented below. Special emphasis has been placed on dog and cats owners since these are the two most popular types of pets in the US.
Ownership and Spending Habits
- According to the APPA, millennials are the primary pet owning generation in the US with 35% of all pets owned by them. While 7 in 10 millennials are pet owners, 56% of them own dogs and 36% of them own cats.
- Millennial dog owners spend an average of $1,285 annually on their pets, which accounts for $67 billion in expenditure every year as a group. On the other hand, millennial cat owners spend an average of $915 annually on their pets, which accounts for $33.5 billion in expenditure every year as a group.
- Research has shown that pet owners spend $1,000+ during the first year of pet ownership. One-time expenses like a preliminary medical exam, neutering, leashes, collars, pet training are major costs during the first year. For every subsequent year, they spend $500 on an average.
- According to a survey by Statista, the majority of US pet owners state that they spend almost $500 annually on pet products. For affluent households, the average yearly spending is $1,523.
- In 2019, $95.7 billion was spent by pet owners on pets in the US. Pet food and treats was the highest selling category with $36.9 billion in sales. The other categories were: vet care products ($29.3 billion), supplies, live animals & OTC medicines ($19.2 billion), and other services like boarding, grooming, training, insurance, pet sitting, pet walking, and services outside of veterinary care ($10.3 billion). The market is expected to further expand in 2020 with a total estimated sales of $99.0 billion.
- As per APPA, the nationwide average annual basic expenses for dogs are: surgical vet visits ($426), routine vet visits ($212), dog food ($259), dog treats ($76), kennel boarding ($229), vitamins ($58), grooming kits ($73), and pet toys ($48). For cats, the nationwide average annual basic expenses are: surgical vet visits ($214), routine vet visits ($160), cat food ($228), cat treats ($58), kennel boarding ($120), vitamins ($54), grooming kits ($43), and pet toys ($31). Hence, dogs are more expensive to own than cats.
- According to ValuePenguin, the average monthly insurance expenses for dogs for plans covering accidents and illnesses comes to $44.66. However, the monthly dog insurance premium varies from $10 to $100+ depending upon the location, the age and breed of the dog, and the type of insurance package chosen. The average monthly insurance expenses for cats is $20.99. Pet owners in the US spend more than $1 billion on pet insurance each year.
Values in Relation to Pets
- 85% of all pet owners state that their pets are a source of unconditional love to them. Pets also give their owners unlimited affection, relief from stress, and improve their health.
- The Center for Disease Control and Prevention states that having pets can reduce cholesterol, blood pressure, triglyceride levels, feelings of loneliness, and depression in humans. Also, pets can lower stress levels, increase activity levels, and increase socialization with other humans. US pet owners know this fact as almost 70% of all US households own at least one pet.
- Research has shown that owning a cat decreases the chances of stroke or heart ailments by 30%. Cats can also heal muscles, tendons, and bones, improve the quality of sleep, and reduce stress and anxiety in adults and decrease pet allergies in children. Cat owners seem to recognize these facts, considering 94.2 million cats as pets in the US.
- Research done by Purdue University has shown that having a fish tank at home leads to a 21% increase in food intake by Alzheimer’s patients. It also leads to less aggression, reduced irrational behavior, increased calmness and mental alertness in Alzheimer’s patients. Considering the benefits of having fishes as pets, it is not surprising that there are 139.3 million pet freshwater fishes and 18.8 million pet saltwater fishes in the US.
- According to a survey of pet owners in the US by TD Ameritrade, 67% of all millennials consider their pets as their family members and refer to them as fur-babies. However, when it comes to all pet owners in all age groups, 90% of them consider their pets as their family members.
- According to the Association for Pet Obesity Prevention (APOP), pet obesity is a serious concern for pet owners in the US, particularly for dog and cat owners. While 56% of dogs suffer from pet obesity, 60% of cats suffer from the same.
Attitude Towards Their Pets
- More than 50% of pet owners in the US regularly talk to their pets, while 27% of them have had professional photographs and portraits taken of their pets.
- 68% of millennial pet owners are willing to take leave from work to care for their new pets, provided their employer accepts.
- Millennials pet owners are willing to spend an average $2,000 for the medical expenses of their pets if they fall ill. Also, 1 in 10 millennial pet owners are willing to spend more than $10,000 for the same.
- A survey of pet owners conducted by the e-commerce retailer Zulily has revealed that 65% of millennial pet owners find being separated for a week from their pet to be more stressful than separation from their cellphone. 71% of employed millennial pet owners are willing to take a pay cut if they are allowed to bring their pet(s) to work.
- According to Vetstreet, 66% of dog and cat owners regularly buy gifts like pet food, treats, and toys for other people’s pets. In contrast, only 5% of non-owners buy gifts for other people’s pets.
- More than 95% of all pet owners buy holiday gifts for their pets, while more than 50% of pet owners buy birthday gifts for their pets. One in 20 adult pet owners spend $100+ for these gifts.
- When it comes to traveling with their pet dogs, 40% of all dog owners travel with their pets every year, 15% travel every month, 40% travel every few years, while only 5% never travel with their pets.
- 64% of dog owners never leave their pets in boarding kennels when they travel. However, those who leave their dogs behind often bring back souvenirs for them from their travels.
- 77% of pet owners allow their pets to roam freely inside the house. 9% of pet owners allow their pets in a few rooms, 3% allow them in one room, while 7% keep their pets outside. Female pet owners are more likely to allow their pets to roam freely inside the house compared to males (59% vs 41%).
- Female pet owners are more likely to allow their pets on the furniture compared to males (66% vs 54%). However, those pet owners who have suffered the destruction of more than one piece of furniture by their pet(s) in the past are more likely (69%) to allow their pet(s) on the furniture compared to those owners who have had no furniture destroyed earlier (63%) or just one piece of furniture destroyed (62%).
- When it comes to allowing their pets to sleep on the bed with them, female pet owners are more considerate than males (62% vs 38%). According to research, pet owners with four or more pets overwhelmingly allow their pets to sleep on the bed with them. Also, pet owners of all age groups except 25-34 years favor letting their pets to sleep with them.
Likes and Dislikes Regarding Pet Product Shopping
- Natural pet food does not contain any preservatives, colors, and artificial flavors, while organic pet food does not contain any toxic pesticides, preservatives, synthetic hormones, and antibiotics. According to Statista, more than 50% of all pet owners in the US prefer buying natural and organic foods while shopping for pet foods. However, this preference is more among urban pet owners than rural pet owners (45% vs 24%).
- According to Packaged Facts, 63% of urban pet owners purchase pet products online compared to 32% of rural pet owners. However, when it comes to shopping pet products from brick-and-mortar stores, 52% of rural pet owners shop from Walmart compared to 37% of urban pet owners.
- 77% of millennial pet owners purchase certain pet products online than in brick-and-mortar stores. The top products in this category include toys (purchased by 40% of shoppers online), pet accessories (32%), and pet food (31%). However, they prefer purchasing certain pet products like treats (23%), clothing (24%), and bedding (24%) in brick-and-mortar stores.
- Purchasing pet clothing has become very popular over the years. The survey by Zulily has revealed that 60% of millennials consider buying coats, sweaters, dresses, and other fashion items for their pets. According to the National Retail Federation, almost 20% of pet owners like dressing up their pets for trick-or-treat during Halloween. Of these, millennials in the age group 25-34 years are the most active.
- When it comes to purchasing pet products, millennials favor retailers that understand their purchase needs. 63% of millennial pet owners feel that grocery stores, big-box pet stores, and retailers lack the expertise they need.
- Research has shown that US dog owners, more than any other pet owners, are particularly choosy when buying pet food. They are more likely to purchase healthy and nutritious food for their dogs than they do for themselves, favor a particular brand of dog food than human food, and be less concerned about dog food prices than the prices of human food.
- For buying gifts for pet dogs, the majority of owners spend between $10 and $25. However, some dog owners tend to spend a lot more. Dog food, treats, toys, collars, leashes, and harnesses are the most popular gifts for pet dogs.
- There is a difference in approach while shopping pet products for dogs and cats. While dog owners prefer buying pet products in smaller, 1-2 item trips, cat owners like to clump their pet product purchases with larger, 21+ item trips.
- 21.4% of dog owners feel that private label quality is excellent, while 19.6% of cat owners feel the same. While dog owners spend 10.9% of their total spending on private label, cat owners spend 7.7%.
- 42% of pet owners state that pet-friendly fabric for furniture is very important for them, while 27% state that it is somewhat important for them. Only 21% of pet owners state that it is not important at all, while 10% have no idea about the product.
Top Pet Portrait Companies in the US
Canvaspop, Paint Your Life, Etsy, My Pooch Face, West & Willow, and Crown & Paw are six of the top pet portrait companies in the US. They have either been ranked highly by third-party reviewers and bloggers, or are popular among customers, or have found mention in press articles or TV shows.
- Canvaspop is a digital art and printing company that specializes in on-demand printing, personalized photo art, and art-related gifting products. The team of photographers, artists, and interior designers at Canvaspop create personalized art to suit the needs of the customers. Canvaspop was founded in 2009 and has offices in New York, Ottawa, and London.
- Canvaspop sells canvas prints, framed prints, photo collages, triptych prints, pet portraits, and gift cards. The company has been featured on Forbes, Buzzfeed, Huffington Post, The Los Angeles Times, and Mashable. For its high-quality products and service, Canvaspop has received 4.5 stars out of 5 from 18,761 reviews.
- Canvaspop’s website can be accessed through this link.
- Canvaspop deals in personalized pet portraits for all types of pets. Interested customers have to upload the image of their pet on Canvaspop’s website. Then they have to add the style and color that matches the pet’s personality. They can even add the name of the pet to make the portrait feel more personalized. Once the order is placed, Canvaspop will create the pet portrait and deliver it to the customer within a few days.
- The size and cost of the pet portraits are as follows: 12″x12″ ($59), 16″x16″ ($79), and 20″x20″ ($119). Customers can choose from three styles, namely oil paint, charcoal, and modern, and six colors, hot pink, dusty pink, vivid blue, soft green, white, and custom.
2) Paint Your Life
- Paint Your Life is an art company that turns photographs of individuals, families, married couples, parents, children, weddings, houses, and pets to portraits. It employs a team of portrait artists, designers, tech developers, programmers, photo editors, and digital marketers, among others, to deliver outstanding results to customers.
- Paint Your Life creates portraits using oil paints, charcoal, water colors, acrylic, color pencil, and black pencil. The company was founded in 2016 and is located at Walnut, California.
- Paint Your Life has featured on Kathy Ireland’s Modern Living TV show. The company has received 5 stars out of 5 based on 4,977 reviews on Trustpilot.
- The website of Paint Your Life can be accessed through this link.
- Paint Your Life creates custom pet portraits for all types of pets. The pet portraits are created using oil paints, charcoal, water colors, acrylic, color pencil, and black pencil. Interested customers have to upload the image of their pet on the company’s website. Then they have to choose one of the pet portrait artists. Once the order is placed, one of the artists will create the pet portrait and deliver it to the customer within 15 days.
- The portraits come in a variety of sizes depending on the customer’s requirement: 20×25 cm, 27×37 cm, 30×40 cm, 40×50 cm, 50×60 cm, 60×90 cm, 75×100 cm, 90×120 cm, 120×180 cm. The cost varies according to the size, medium, and whether the portrait is of a person, a pet, or a landscape. Customers can also choose customized sizes of paintings.
- Etsy is an ecommerce company that focuses on selling handcrafted and vintage items. It is a global online marketplace for creative goods. The platform supports independent creators and connects sellers with buyers. Etsy was founded in 2005 and has its headquarters in Brooklyn, New York City.
- The website of Etsy can be accessed through this link.
- Etsy’s online marketplace for custom pet portraits showcases thousands of work samples from independent artists. Customers can choose the style, medium, and size of the portrait from several options on the website. Once the order is placed, the artist contacts the customer and begins work on the portrait. Cost varies according to the style, medium, and size of the portrait.
4) My Pooch Face
- My Pooch Face is a digital art and printing company that specializes in creating pet portraits from photographs. The custom pet portraits are drawn by digital artists on a computer monitor using fine art software or on a tablet using a stylus.
- The company is based in Norcross, Georgia. The company has received 5 stars out of 5 from 425 reviews.
- The website of My Pooch Face can be accessed through this link.
- My Pooch Face creates custom pet portraits for all types of pets. The company offers photo consultation to help interested customers to either take a photograph of the pet or choose from earlier photographs. The company takes two weeks to deliver the finished portrait to the customer.
- A single portrait can accommodate 1, 2, or 3 pets and the portrait size varies according to the number of pets featured in the portrait. The sizes offered for a portrait featuring 1 pet are 8″x10″, 11″x14″, 16″x20″, 20″x30″, and 24″x36″. The sizes for a portrait featuring 2 pets are 20″x30″ and 24″x36″. The portrait featuring 3 pets comes in 24″x36″ size.
- The background of the portrait comes in a variety of choices: sangria, crimson, plum, magenta, olive, mocha, sapphire, slate, white, and artist’s choice. The cost of the portrait varies according to the number of pets featured in the portrait, the size, and the background used.
5) West & Willow
- West & Willow is a pet portrait company that specializes in creating modern, customized portraits of pets from photographs. West & Willow is based in New York City. It has received 5 stars out of 5 from 3,197 reviews.
- The website of West & Willow can be accessed through this link.
- West & Willow creates custom pet portraits for all types of pets. Interested customers have to upload the image of their pet on the company’s website. Then they have to choose the size, background color, frame color, and write the name of the pet. Once the order is placed, the team of the digital artists will create the pet portrait and deliver it to the customer within 1-2 weeks.
- The sizes offered are 8″x10″, 12″x16″, and 18″x24″. The background color can be soft white, dusty pink, or charcoal gray. The portraits can be either framed (either black or white) or frameless. The cost of the portrait varies with size, background color, and whether the portrait is framed or frameless.
6) Crown & Paw
- Crown & Paw is a custom pet portrait company that wants to help pet owners express their love and admiration for their beloved pets. The company curates rare Renaissance era oil paintings and authentic 19th century portraits and combines them with the face of the pet to give a unique twist to the concept of pet portrait.
- Crown & Paw is based in Houston, Texas. The company has received 5 stars out of 5 from 15,800 reviews.
- The website of Crown & Paw can be accessed through this link.
- Crown & Paw creates custom pet portraits for all types of pets regardless of gender. Since Crown & Paw have different portrait styles for male and female pets, interested customers have to choose the portrait style and upload the image of their pet on the company’s website. Once the order is placed, the team of expert digital designers uses transformative photo re-touching and blending processes to create the perfect pet portrait that fully captures the exact personality of the pet. Once all quality checks have been completed, the finished product is delivered to the customer.
- The cost of the portrait varies according to the portrait style chosen. The favorite portrait styles of most pet parents are the admiral, the princess, the general, the ambassador, the colonel, the veteran, the noble, and the count
Top Pet Portrait Artists in the US
Rebecca Luncan, Kaitlin Robinson, Robin Kachantones, Jill Williams, Jessica Richter, and Andrea Goldsmith are six of the top pet portrait artists in the US. They have been featured in various press articles, magazines, or websites like Etsy and Petmasters. A few samples of their work can be seen in this attached Google document.
1) Rebecca Luncan
- Rebecca Luncan is a Seattle-based classical painter famous for her incredibly detailed portraits of humans and animals. She draws inspiration for her art from her childhood memories of growing up on a farm in Ohio, the Dutch Golden age of painting, and the Northern Renaissance. She uses painting techniques of the 1500s and does oil paintings on metal.
- Rebecca Luncan holds a Bachelor of Fine Art, Painting degree from the Art Academy of Cincinnati. She currently works in a part-time capacity at the Seattle Art Museum. She has held several solo and group exhibitions, given artist lectures, and received many awards and scholarships over the years.
- Rebecca Luncan’s website can be accessed through this link.
- Rebecca Luncan’s Facebook page currently has 481 followers. She regularly showcases her realistic portraits on her Facebook page.
- Her Instagram page currently has 291 posts and 2,029 followers. She engages with her followers by posting her latest works.
2) Kaitlin Robinson
- Kaitlin Robinson is another Seattle-based pet portrait painter. She has been working in this field for the past 15 years. She is an alumnus of the now defunct Seattle Art Institute. Besides painting pet portraits for customers all over the world, she also works as a freelance artist for a cannabis company.
- Before starting a pet portrait for a client, she requests several photographs of the pet to capture more detail and personality of the pet. She renders her portraits using pencils, pastel chalk, or acrylic on canvas.
- She has a website called ‘Kait’s Calling’ which she uses to accept orders from customers. The website can be accessed through this link.
- Kaitlin Robinson’s Facebook page currently has 398 followers. She engages with her followers by posting her latest works and informing about the latest news and upcoming events.
- Her Instagram page currently has 1,032 posts and 466 followers. She mostly posts her latest works on her Instagram page.
3) Robin Kachantones
- Robin Kachantones is a Houston-based painter who has 23 years of experience as an illustrator, designer, fine artist, speaker, and instructor. She has a background in journalism, advertising, fine art, and graphic design. She has taught illustration for several years in Texas State University and Baylor University. Currently she works out of her studio in Houston and is an accomplished pet portrait painter.
- She has received several awards and accolades for her art. Her client list includes Coca Cola, Hasbro, Kellogg’s, Fisher-Price, Men’s Health Magazine, and Texas Children’s Hospital, among others.
- Her website can be accessed through this link.
- Robin Kachantones’ Facebook page currently has 811 followers. She regularly posts her latest works on her Facebook page.
- Her Twitter account has the username ‘@robinkach’ and it currently has 409 tweets and 44 followers. She shares social news on her Twitter page.
- Her Instagram page currently has 463 posts and 475 followers. She mostly posts her latest works on her Instagram page.
- She also has an active YouTube channel that currently has 63 videos and 70 subscribers. She posts time-lapse videos of pet portraits painted by her on her YouTube channel.
4) Jill Williams
- Jill Williams is a six-time published author, a former Broadway playwright, and a pet portrait painter who operates out of her studio in Del Mar.
- She discovered her passion for art after she created murals of Navajo rug designs on the walls of her home. She started painting portraits of pets in 2012. She paints portraits of dogs and cats using acrylic paint on textured masonite and delivers public lectures about her work.
- Jill Williams is an alumnus of Kingswood Oxford School and has studied music at Sarah Lawrence College. She is a senior citizen and lives with her cat called Fattycat in Del Mar, California.
- Her website can be accessed through this link.
- Jill Williams’ professional Facebook page currently has 1,574 followers. She regularly posts her latest works on her Facebook page.
5) Jessica Richter
- Jessica Richter is a pet portrait artist who also specializes in embroidery jewelry and miniature painting. She is based in Medina, Ohio.
- Jessica Richter likes creating custom pet art and jewelry for others because of her love of art and animals. She likes to capture the unique personality of pets on customized pet art. She paints with high quality oil paints on wood.
- Her website can be accessed through this link.
- Her Twitter account has the username ‘@jessica11381’ and it currently has 527 tweets and 176 followers. She mostly showcases her work on her Twitter page.
- Her Instagram page currently has 949 posts and 19.2k followers. She showcases her work on her Instagram page.
- Jessica Richter’s Pinterest page is very popular and gets 133.5k monthly views. She promotes her work on her Pinterest page.
- She also has a YouTube channel. However, it is an inactive channel as it has only 1 video and 3 subscribers.
6) Andrea Goldsmith
- Andrea Goldsmith mostly creates abstract paintings of landscapes and portraits of people and animals. After having lived in Miami from January 2013, she moved to Delray Beach in 2019, where she currently lives.
- Andrea Goldsmith started her painting career in 1986. She studied painting at the Manchester Institute for the Arts in New Hampshire, at the Art New England in Vermont, and at the Museum School in Boston. She had conducted several exhibitions over the years. She paints using acrylic paints on canvas and water colors on paper.
- Andrea Goldsmith is a featured artist on Petmasters.
- Her website can be accessed through this link.
- Andrea Goldsmith’s Facebook page currently has 347 followers. She regularly posts her latest works on her Facebook page.
- Her Twitter account has the username ‘@andreapaint.’ However, the account has very low engagement with 213 tweets and only 4 followers.
- Her Instagram page sees the most engagement among her different social media accounts. The page currently has 436 posts and 711 followers. She regularly posts her latest works on her Instagram page.
- Andrea Goldsmith’s Pinterest page gets 276 monthly viewers. She promotes her work on her Pinterest page.
Brand Affinities of Pet Product Consumers in the US
Mars Petcare and Nestle Purina Petcare are two companies in the pet food, pet treats, and pet supply category that are most popular with pet owners in the US. Petmate Holdings Co. is a very popular company with pet owners in the pet toy and pet accessories category. Since veterinary care takes up a significant chunk of the yearly expenses of pet owners, Zoetis and Elanco are two companies in the veterinary care category that are most popular with pet owners.
Pet Food, Pet Treats, and Pet Supplies Category
1) Mars Petcare, Inc.
- Mars Petcare is a division of Mars, Inc., a global manufacturer of confectionery, other food products, and pet food, and a provider of animal vet care services. Mars Petcare has almost 50 brands under it, along with 85,000 employees in 55 countries who look after the nutrition and health needs of pets, such as dogs, cats, fishes, horses, and birds. The company is headquartered at McLean, Virginia.
- According to Statista, Mars Petcare is the biggest pet food company in the US with an annual revenue of $18.085 billion.
- Mars Petcare owns household pet food, pet treats, and pet supplies brands like Pedigree, Cesar, Greenies, Whiskas, Royal Canin, Sheba, Linnaeus, Nutro, Spillers, and Winergy. Most of these pet food brands are extremely familiar to pet owners in the US and are recommended and purchased.
- Mars Petcare is highly popular with pet owners because most of the above pet food brands are mentioned frequently in the bestselling pet product lists of major retailers like Amazon, Petco, Walmart, Target, Costco, PetSmart, and Chewy.
- Besides manufacturing pet food, pet treats, and pet supplies under the brand names listed above, Mars Petcare also manufactures innovative 3 GPS pet trackers and activity monitors under the brand name ‘Whistle’ and canine DNA test kits under the brand name ‘Wisdom Panel.’ Mars Petcare also supports general, specialty, and emergency veterinary hospitals like VCA Animal Hospitals, Banfield Pet Hospital, and AniCura.
2) Nestle Purina Petcare
- Nestle Purina Petcare is a subsidiary of Nestle. It manufactures pet food and pet treats for dogs and cats as well as cat litter. The company is headquartered at St. Louis, Missouri.
- According to Statista, Nestle Purina Petcare is the second-biggest pet food company in the US with an annual revenue of $13.2 billion.
- Nestle Purina Petcare owns household dog and cat food brands like ALPO, Bella, Beneful, Beyond, Mighty Dog, Purina One, and Deli-Cat. These brands are instantly recognized and most purchased by dog and cat owners. The other brands under it include Fancy Feast, Friskies, Kit & Kaboodle, Muse, Purina Dog Chow, Purina Cat Chow, and Purina Pro Plan, among others.
- Nestle Purina Petcare is highly popular with pet owners because most of the above pet food brands are mentioned frequently in the bestselling pet product lists of major retailers like Amazon, Petco, Walmart, Target, Costco, PetSmart, and Chewy.
- The company manufactures dog food under the varieties dry dog food, wet dog food, puppy food, senior dog food, natural dog food, grain-free dog food, and others. It manufactures cat food under the varieties dry cat food, wet cat food, kitten food, senior cat food, natural cat food, and grain-free cat food, among others. It also manufactures dog treats, cat treats, and several varieties of cat litter.
- Mars Petcare and Nestle Purina Petcare consistently rank among the top 2-3 food brands in the pet food and pet treat categories, as per the below statistics.
Pet Toys and Accessories Category
3) Petmate Holdings Co.
- Petmate Holdings Co. is a global manufacturer of pet toys and accessories for dogs, cats, birds, and small animals. The company was founded in 1959 after it created the very first dog kennel. It was initially named Doskocil Manufacturing. Petmate is headquartered at Arlington, Texas.
- According to D&B Hoovers, Petmate Holdings Co. reported an annual revenue of $493.32 million in the latest assessment year. It is one of the biggest manufacturers of pet toys and accessories in the US in terms of revenue.
- Petmate manufactures some of the most popular pet toys under the brand names Chuckit!, Dogzilla, Fat Cat, Gen7 Pets, Booda, JW Dog, and Snoozzy. These brands are instantly recognized and most purchased by pet owners. The other brands under Petmate are Aspen Pet, Arm & Hammer, Brandon McMillan, Jackson Galaxy, La-Z-Boy, Precision Pet Products, Ruffmaxx, Vittles Vault, WonderSnaXX, WWE, Wouapy, and Zoobilee.
- Petmate is highly popular with pet owners because most of the above pet toys and accessories brands are mentioned frequently in the bestselling pet product lists of major retailers like Amazon, Petco, Walmart, Target, Costco, PetSmart, and Chewy.
- Petmate manufactures pet toys and accessories for dogs, cats, birds, and small animals. These items include pet apparel, blankets, goodie boxes, pet beds, collars, leashes, bathing and grooming kits, waterers, feeders, bird perches, chicken coops, small animal cages, travel accessories, strollers, pop-up shelters, toys, waste bags, and litter mats, among others. In 2019, Petmate also started manufacturing dog chews and treats.
Veterinary Care Category
4) Zoetis, Inc.
- Extensive study has shown that surgical vet visits and routine vet visits take up 44% of the annual expenses of pet owners in the US. Considering this, it is not a surprise that veterinary care companies are among the most sought after brands by pet owners.
- Zoetis is the world’s biggest manufacturer of medicines, vaccines, and diagnostic products for pets and livestock. It was initially a subsidiary of Pfizer but has since become an independent company. Zoetis is headquartered at Parsippany, New Jersey. It has offices and/or manufacturing facilities in 69 other countries.
- Zoetis has launched over 300 products that are used in 100+ countries. Palladia, the first FDA-approved drug for the treatment of mast cell cancer tumors in dogs, was launched by Zoetis.
- According to D&B Hoovers, Zoetis, Inc. reported an annual revenue of $6.26 billion in 2019. It is the biggest animal health provider by revenue.
- Zoetis is highly popular with pet owners because several of its medicines and pet products under the brand names like Apoquel, Simparica, and Revolution, to name a few, find frequent mention in the bestselling pet medicine lists of major retailers of pet medicines like Chewy, Walmart Pet Rx, PetCareRx, and 1-800-PetMeds.
- Zoetis manufactures medicines, vaccines, biodevices, and diagnostic products for companion animals like dogs, cats, and horses, and farm animals like cattle, fishes, pigs, sheep, and poultry. It also conducts genetic tests on animals and provides several other services.
5) Elanco Animal Health
- Elanco Animal Health is a leading manufacturer of medicines and vaccines for pets and livestock in the world. It was a subsidiary of Eli Lilly & Co. until 2019 but has since become an independent company. Elanco is headquartered at Indiana.
- Elanco has launched 125 brands under it and its products are used in 90 countries. It consistently ranks in the top-4 in all major animal health markets in the world.
- Elanco believes that healthier animals are key to address global issues like environmental sustainability, food security, nutrition, social isolation, and mental health.
- According to Statista, Elanco Animal Health reported an annual revenue of $3.07 billion in 2019. After Bayer sold its animal health business to Elanco, it has become the second-biggest animal health provider in the world in terms of revenue, just behind Zoetis.
- Elanco is highly popular with pet owners because several of its medicines and pet products under the brand names like Trifexis, Galliprant, Comfortis, and Interceptor Plus, to name a few, find frequent mention in the bestselling pet medicine lists of major retailers of pet medicines like Chewy, Walmart Pet Rx, PetCareRx, and 1-800-PetMeds.
- Elanco manufactures medicines, vaccines, and flea protection treatment for pets like cats and dogs. The company also produces medicines and vaccines to improve the health and protein content of farm animals like cattle, poultry, pigs, and fishes.
Bestselling Pet Products Currently in the US
Pet food, dental care dog treats, cat litter, adjustable metallic dog crates, pet toys, pet supplements and vitamins, novelty pet beds, and flea and tick treatment products and medicines for cats and dogs are eight items that are current bestsellers in the pet product category in the US.
1) Pet Food
- According to a report by Nielsen, sales of dog food in the US grew between 37.5% and 54.7% in March 2020, compared to March 2019. Similarly, sales of cat food grew between 38.7% and 52.8% during the same period. Sales of pet food, especially dog and cat food, has steadily increased over the years.
- Just like human food, pet food is available in several varieties. While environmental-conscious pet owners prefer organic pet food for their pets, fitness-conscious pet owners prefer special diet pet food for their pets.
- Chewy sells pet food under the categories of dry food, wet food, veterinary diet, raw food, human-grade food, premium food, food toppings, frozen food, and dehydrated food for both dogs and cats. The special diet pet food are sold in the variations of vegetarian, grain-free, gluten-free, pea-free, non-GMO, chicken-free, low protein, flax free, vegan, and several others. Pet food is a perennial bestseller in Chewy’s range of pet products and supplies.
- Pet food is also a bestseller in the product range of other retailers like PetSmart, Costco, Target, Walmart, Petco, and Amazon.
2) Dental Care Dog Treats
- Dental care dog treats is a highly sought after pet product and a current bestseller across most retailers. Unlike normal dog treats, dental care dog treats improve the dental health of dogs. Hence, they are more attractive to shoppers.
- Greenies dental treats is recommended by most veterinarians in the US. These dental treats are made from natural ingredients, vitamins, and minerals and have a unique texture that cleans the teeth, improves the gums, and freshens the breath of dogs. The easily digestible treats are loved by both dogs and their owners. The product has received 1,200+ positive reviews at Petco.
- Dental care dog treats is a current bestseller at Petco, Amazon, Chewy, PetSmart, Costco, and Target.
3) Cat Litter
- Cat litter is a very popular pet product in the US since it is an essential product for cats to maintain their hygiene. The search term ‘cat litter’ gets 74,000 monthly hits on search engines.
- Cat litter is a bestselling product on PetSmart, Amazon, Chewy, and Costco. Several varieties of cat litter, including scented and unscented ones, are available with these retailers.
4) Adjustable Metallic Dog Crates
- Adjustable metallic dog crates are especially useful for those pet owners who have no one to take care of their dogs when they are at work. They are sturdy, easy to set up, and more affordable than the kennels available at big box pet stores. These crates can be adjusted for size as the dog grows and have a composite pan for cleaning their litter.
- These dog crates are among the bestselling items on PetSmart, Amazon, Petco, Walmart, Target, and Costco. The type of dog crate available at Amazon has received 12,000 five star reviews.
5) Pet Toys
- Pet toys are immensely popular pet products with pet owners in the US and have a steady demand. The classic Kong toy is one such pet toy that is loved by dogs.
- Multifunction biting toy is one type of pet toy that has become popular recently. These toys combine the features of several biting toys into one. Besides cleaning and strengthening the dog’s teeth, these toys keep them entertained for hours. The popularity of dog toys can be gauged by the fact that the search term ‘dog toys’ gets 110,000 monthly hits on search engines, according to Keywords Everywhere.
- The ‘Tower of Tracks‘ cat toy developed by Petstages is one such cat toy. The interactive toy has three tiers with multicolored moving balls rotating around each ring. The fast moving balls keep cats engaged for hours, besides fulfilling their exercise needs.
- Pet toys are bestselling items on PetSmart, Amazon, Petco, Walmart, Target, and Chewy.
6) Pet Supplements and Vitamins
- Along with pet foods and pet treats, pet supplements and vitamins are perennial bestselling pet products in the US. These products promote hip and joint mobility and bone development in pets. They also help to relieve dry and itchy skin and reduce allergic inflammation. Besides promoting a shiny coat and healthy skin on the pets, these products also improve the digestive system.
- Chewy has a wide range of vitamins and supplements for pets that also help to reduce anxiety, improve breath and dental health, promote calmness, improve eyesight, and improve heart, kidney, and liver.
- Pet vitamins and supplements are bestselling products on PetSmart, Amazon, Target, and Costco.
7) Novelty Pet Beds
- Novelty pet beds have been very popular with pet owners in 2018 and 2019. Unlike traditional pet beds that are stiff and uncomfortable for pets, novelty pet beds are soft, comfortable, and feature fun shapes, themes, and colors. The popularity of this item can be gauged by the fact that the search term ‘pet bed’ gets 22,000 hits on search engines every month. The search term ‘cat bed’ gets 60,500 monthly hits on search engines, according to Keywords Everywhere.
- However, novelty pet beds cater mostly to niche markets. Health-conscious pet owners can purchase orthopedic pet beds, pet owners who are lovers of sci-fi can purchase Star Wars themed pet beds, and stylish pet owners can purchase modern-style pet beds for their pets.
- Costco, Target, and Chewy have a wide variety of dog beds in their pet product range that fall in the bestseller category.
8) Flea and Tick Treatment Products and Medicines for Cats and Dogs
- Flea and tick treatment products and medicine for pets, especially cats and dogs, are bestselling pet products currently in the US. Chewy has a large variety of collars, shampoos, sprays, wipes, combs, brushes, disinfectants, and capsules that prevent the accumulation of fleas and ticks on cats and dogs.
- The ‘Seresto‘ dog collar developed by Bayer kills and repels fleas and ticks within six hours. The product is non-greasy, water-resistant, and odorless and can be used along with a regular dog collar. It is effective for eight months and is highly recommended by veterinarians. It is a bestselling product on Petco.
- Flea and tick treatment products and medicines for cats and dogs are bestselling items on PetSmart, Amazon, Target, and Costco.
Trends in Pet Product Consumption in the US
Increased sales of pet products through ecommerce channels (online medium) and pet owners purchasing smart pet products and pet wearables are two current trends in the pet product market in the US. These trends are discussed below.
1) Huge Surge in Online Sales of Pet Products
- While shopping for pet products in retail and brick-and-mortar stores has increased at a very slow rate, online shopping for pet products has witnessed a 4x jump since 2013
- The increasing popularity of online shopping for pet products is evident from the fact that pet food and pet supplies are ranked 2nd and 3rd in the top-10 list of biggest ecommerce CPG categories in the US. The biggest category is vitamins. Skin care products, coffee, weight control products, facial cosmetics, women’s fragrances, eye cosmetics, and hair conditioners are the other categories in the top-10.
- As per research done by Nielsen, 21% of all pet food sales in the US in 2018 took place online. In 2017, the figure was 12%.
- In the first half of 2018, US pet owners purchased $800 million worth of pet products from Amazon. This was an increase of 30% from the previous year.
- With the customer preference for online shopping of pet products, this sector is predicted to grow at 9.4% every year. Online shopping of pet products already commands a 13% market share of the pet product market in the US.
- Online shopping provides customers with a variety of choices, product information, product prices, convenience, comfort, and dedicated customer support. This enhances their shopping experience in comparison to traditional retail and brick-and-mortar stores.
- In a survey of online pet product consumers in the US, the biggest motivators to online shopping were found to be customer convenience (mentioned by 44% of the respondents), good value due to free shipping (44%), product selection (41%), and price comparison (35%).
- One retail company that is leading the online pet product market in the US is Chewy, Inc. With $3.5 billion in annual sales of pet products, it leads its closest competitor Petco (annual sales of $497.8 million) by a huge margin. In April 2017, PetSmart acquired Chewy for $3.35 billion in the biggest ecommerce acquisition in history.
2) Pet Owners Purchasing Smart Pet Products and Pet Wearables
- With the rise of digitalization and smart gadgets, pet owners are purchasing smart pet products for their pets like never before. In 2018, $565 million worth of smart pet products sold in the US alone, an increase of 11% from the previous year.
- According to a survey of pet owners in the US, 56% of pet owners stated that they have smart technology for their pets. Almost 8 in 10 pet owners said that technology gives them a better sense of their pet’s security and wellbeing.
- The most popular pet technology in the US comprises health and nutrition apps (24%), pet servicing apps (22%), pet monitoring cameras (22%), and smart toys (20%).
- Almost 8 in 10 pet owners surveyed stated that they use smart technology for tracking and monitoring their pets. These include microchips, cameras, and tracking devices.
- A smart watch like device for pets is called ‘FitBark.’ This device is attached to the pet and measures the amount of physical activity done by pets including the number of hours slept and the number of steps traveled in a day. The data is processed and sent to the smartphone app of the pet owner who can then share it with a veterinarian. The device not only helps in improving the overall health of the pet but also provides early warning to the owner in case of any health issues of the pet.
- Pets can be allowed access to and from the house with the use of smart pet doors called ‘Streetcar.’ The technology allows pet owners to choose the times of the day when the pets will be allowed access to outdoor areas. The pet will be fitted with a RFID or microchip on its collar. Through remote control, the pet owner will then control the smart door and allow the pet to enter or exit the property. The smart door also prevents the access of other animals to the property.
- Working pet owners can also check the condition of their pets throughout the day with the use of audio and visual communication platforms.
- A smart pet product that allows pets to remain active throughout the day is the ‘Pebby Smart Ball.’ It is a ball that has a camera for enabling the pet owner to monitor their pet. The ball can be controlled vide a smartphone. The device allows pet owners to play with their pets and keep them active and happy during times of their physical absence.
- Whistle Labs, Garmin, and FitBark are some top US companies in the smart pet devices space. In March 2016, Mars Petcare, the global market leader in the pet industry, acquired Whistle Labs and further expanded its reach into the pet wearables market.