Using local images, virtual tours, and social media platforms are creative ways that states use to attract residents and support real estate owners and developers.
1. Use of Local Images
- Many states are using authentic local images to attract new residents and support real estate owners and developers. Local images can organically showcase what a state or town has to offer, which can play a role in attracting potential residents and developers. Through high-quality, beautiful photos, sellers have been able to show off the landmarks and familiar sites. Today, successful real estate is investing heavily in great and quality photography, as poor-quality images or photos can sabotage interest even in the greatest of properties. Hiring a professional photographer has also proven to be an ideal way to attract residents and support real estate owners and developers.
- According to statistics, properties showing high-quality local images sell 32% faster; the more the photos, the more prospects. On average, properties with fewer photos of the locality spend 70 days in the market, while properties with more photos spend 32 days on the market.
- Real estate sells more than just a house, and that explains why states are using local images to showcase the best that the local area and community has to offer. Familiar or attractive sites can encourage prospects to feel positive about buying a property. Through high-quality photos, states are showing off popular landmarks as the key selling point.
2. Virtual Tours
- Studies indicate that virtual tours get over five million clicks a day, as they spark interest and influence the decision-making process for prospects. Today, people spend 5-10 times longer on websites scrolling through virtual tours, and real estate listings with a virtual home tour get up to 87% more views.
- As technology evolves, states rely on drones to take sweeping shots of homes exterior, landmarks, and surrounding landscape to add an excitement factor to real-estates. Videos have also proven to be a great way to supplement virtual tours and walkthroughs.
- In real estate, showing is always better than telling. As the world continues to evolve digitally, virtual tours have proven to be ideal for getting the right target audience’s attention. States are using videos and virtual tours to attract residents and support real estate owners and developers, as prospects can see exactly what the state has to offer in terms of real estate and properties. Virtual tours are also time-saving as prospects can only schedule in-person meetings if and when interested.
3. Marketing Through Social Media
- Studies have indicated that social media has continued to be an integral part of scoring clients and closing deals across industries. In real estate, 77% or realtors rely on social media to attract prospects, 99% of millennials and 90% of baby boomers use social media to start their home search. With these statistics in mind, states are using social media tools such as Facebook ads to directly target demographics, particularly residents who have shown a specific interest in buying property, which supports developers and real estate owners.
- Today, 81% of all Americans have a social media account, which has made it more practical for states to market and attract residents using social media. While at it, home sellers and developers have continued to benefit from these marketing campaigns.
- By relying on social media to attract residents, states can reach a broader audience, as social media can reach a bigger number across the states. More so, states can target their ideal prospects using social media platforms fast, easy, and personal.