0

Best practices around selecting and implementing the most effective media advertising channel strategy for automotive companies include search engine marketing, Over-The-Top (OTT) advertising and social media marketing. These and an optimal marketing mix are discussed below.

1. Search engine marketing

2. Over-The-Top (OTT) advertising

3. Social media marketing

4. Optimal Channel Mix

  • A whitepaper by IAB shows the optimal advertising mix for an automotive company. The mix was as follows:
    • TV: 57%
    • Online Display: 14%
    • Paid Search: 4%
    • Print: 12%
    • Out of Home: 7%
    • Direct: 3%
    • Radio: 3%

In selecting the best practices, we looked through reports from various industry related websites and blogs. We selected the best practices as those that were mentioned in two or more sources.

TDM

COVID 19 Pandemic Forecast

Previous article

What are Some of the Marketing Best Practices for High-End Disruptor Brands?

Next article

You may also like

Comments

Leave a reply

Your email address will not be published.

More in TECHNOLOGY