What are the Best Practices Around Selecting and Implementing the Most Effective Media Advertising Channel Strategy for Automotive Companies?
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Best practices around selecting and implementing the most effective media advertising channel strategy for automotive companies include search engine marketing, Over-The-Top (OTT) advertising and social media marketing. These and an optimal marketing mix are discussed below.

1. Search engine marketing

2. Over-The-Top (OTT) advertising

3. Social media marketing

4. Optimal Channel Mix

  • A whitepaper by IAB shows the optimal advertising mix for an automotive company. The mix was as follows:
    • TV: 57%
    • Online Display: 14%
    • Paid Search: 4%
    • Print: 12%
    • Out of Home: 7%
    • Direct: 3%
    • Radio: 3%

In selecting the best practices, we looked through reports from various industry related websites and blogs. We selected the best practices as those that were mentioned in two or more sources.

GLENN TREVOR
Glenn is the Lead Operations Research Analyst at The Digital Momentum with experience in research, statistical data analysis and interview techniques. A holder of degree in Economics. A true specialist in quantitative and qualitative research.

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